The Phoenix Project

Apply Now!

Home: Courses > Introduction to Branding

Introduction to Branding

Free

Enrol for this course

This course will take you through the entire branding process, from how businesses select their brands to how they assess their success and what tactics they use to keep a brand alive.

Omaga Idirigbe

6 are interested

4.9
★★★★★ 3/5

Course Syllabus

Course Description

This course will take you through the entire branding process, from how businesses select their brands to how they assess their success and what tactics they use to keep a brand alive.

Learning Objectives:

At the end of the course learners will be able to

  1. Define the key concepts and clarify why branding is important
  2. Examine brand ideas in a real-world environment by articulating the application’s meaning and justification.
  3. Describe how to create brand identity and develop brand equity, as well as the process and methods of brand management.

Requirements

  1. Good internet
  2. Basic computer literacy skills.
  3. Ability to read and understand the English Language.

This course includes:

  • Video
  • Certificate of completion